Learning goals

• To improve participants’ cultural awareness
• To increase their knowledge of the business culture of one or more countries
• To clarify cultural similarities and differences
• To encourage participants to show greater respect for cultural diversity
• To improve co-operation across organizations

Preparing a seminar or workshop

• According to the communication situations and tasks of the participants we plan the venue
• We will use Richard R. Gesteland’s cultural patterns to open the training – Read more about Richard R. Gesteland
• About a week before, the participants will receive the pre-course material